Affiliate Email Marketing
Email marketing is incredibly important for any business that occupies space online. It is an effective tool when used properly.
Affiliate email marketing is a niche that falls within the wider category of email marketing. The trouble is that it can be a bit hit and miss, especially if you don't know what you are doing.
This is why we have put together the following guide with b everything you need to know about affiliate marketing, including:
- 1. An explanation of affiliate marketing
- 2. A Breakdown of email affiliate marketing
- 3. Why begin email marketing?
- 4. Mailing software options
- 5. Email marketing frequency
- 6. Things to consider when creating the emails
- 7. Tips to consider when creating emails
- 8. Summary
So, keep reading to learn more.
Affiliate Marketing Explained
Affiliate marketing is when a creator or business earns commissions through marketing for other businesses. Businesses choose to market through people who already have a large following.
They can capitalise on the relationship that these people have built with their audience. To put it simply, they can reach a lot more people through using these other people than they could alone.
This can be done via a variety of digital methods, including blogs, social media posts, videos, or emails. Sometimes your payment relies on the number of purchases that facilitate, and sometimes it is based on the number of clicks or site visits.
How Does Email Affiliate Marketing Work?
First things first, you need to know whether those who have subscribed to your emails have also consented to receive promotional materials too.
You may also want to emphasise that they can opt-out of receiving these emails at any time too. Again, this helps to cement yourself as a trustworthy brand.
Email affiliate marketing via email is done by embedding links into your emails that take your readers either directly to the brand or to an intermediary landing page.
They are designed to subtly guide your recipients towards your affiliate's product pitch. You do need to take your brand into account when embedding the links. Does it make sense for your brand to promote these products?
Why You Should Try Affiliate Email Marketing
To get the most out of your affiliate email marketing strategy, you need to have a good understanding of your audience.
Your audience is more likely to appreciate your suggestions, and therefore the marketing is more likely to be successful.
Not to mention the fact that your audience is already more likely to be persuaded by your recommendations because they trust you and your opinion or authority on a subject.
Affiliate marketing can also be incredibly lucrative if your mailing list is big enough.
Find the Right Mailing Software
In order to maximise the efficacy of your email campaigns, whether they contain affiliate content or not, you need to make sure that you are using the right software.
There are a lot of options when it comes to mailing software. Your choice will depend entirely on your needs and your budget.
Let's explore your options.
GetResponse is a piece of marketing software that has been around since the late nineties. They have users around the globe because their products have a universal application.
Their aim is to drive traffic by implementing email marketing practices. They also offer four forms of subscription plans for their users, basic, plus, professional and enterprise, meaning that you should be able to find an option to suit both your needs and your budget.Try GetResponse
LeadPages, unlike the others so far, is a piece of software that relies on its drag-and-drop features. It can be used to create landing pages, set up email sign-up forms and aid in converting visitors to clients or leads.
Leadpages main selling point is that it is really simple to use. LeadPages is also easily integrated with other services like AWeber and ConvertKit.Try LeadPages
ActiveCampaign, like the others, also specialises in email marketing and automation. It is designed to work for users of all sizes, from bloggers to big businesses.
Their software combines a number of features, including marketing, automation, machine learning and CRM for personalisation and segmentation across all elements of digital marketing like social, chat, text or emails.Try ActiveCampaign
EmailOctopus is one of the lower-cost options. It, again, is an email marketing platform. EmailOctopus offers a number of tools to help you to grow and engage better with your audience. Users can use the platform to help them to create email campaigns, drip sequences and integrate mailing lists.Try EmailOctopus
GroupMail is another form of marketing and distribution software. The interface is relatively easy to use, and this service even has a free application which is great for those who are just starting out with email marketing.
That being said, the free version is obviously more limited with fewer features, so eventually, you will likely need to upgrade to one of the paid plans.Try GroupMail
Finally, Moosend is another option. They also offer email automation services. Users can access a dashboard on the platform where they can customise templates and run email campaigns.
They can also track the efficacy of said campaigns. That being said, Moosend is still a relatively small platform compared to some of the others. Although this does mean that it may see some evolution in the coming years to make further improvements to the platform as they learn from their users.Try Moosend
How Often Should I Send Out Affiliate Emails?
Email marketing as a whole is effective, and so is affiliate email marketing which is why it can be tempting to go overboard.
However, if you send out too many emails, then you risk putting off your subscribers, and they might even filter your emails directly to their spam folder. Ideally, you should've set some expectations during the opt-in stage.
That way, those who want to receive emails know how often to expect them; they aren't surprised because they know what they are signing up for.
Segmenting is also an important consideration to make when automating your emails. For example, if your blog explores multiple topics, then your readers might only have one area of interest, in which case they won't want to hear about anything else that you publish.
Things to Remember When Creating Affiliate Emails
If you want to create a successful affiliate email marketing campaign, then there are a few things that you should keep in mind. Firstly, not all providers allow you to send emails that contain affiliate links.
Some brands and affiliate networks do have their own terms that you need to adhere to when it comes to this. Take Amazon as an example; they do not allow their affiliate to use direct links in their emails.
If you aren't sure, it is always better to clarify beforehand. You can ask or double-check the terms of service if you don't know.
That being said, the easiest way to circumnavigate this is to place links that lead back to blog contain or other landing pages, which then contain the direct links instead.
Some email servers block emails that contain affiliate links in an attempt to prevent users from spamming. They have rules and regulations that marketers need to follow to protect the deliverability of your emails.
Most servers to allow affiliate links to be embedded into emails, but it is always worth checking the terms of service before you send them out. Using a service like any of the ones listed above can help; it automates the process and ensures that the emails are sendable.
More than this, you need to think about the content of your emails.
They need to be eye-catching in order to capture your audience's attention. You need to ensure that your emails are in keeping with your blog. They need to match the aesthetics of your blog.
You should do your best to keep the design consistent because it helps to build your brand awareness. This is important because if your recipients can immediately peg the email as coming from you, they are much more likely to read the email in its entirety.
Are the links going to be embedded directly into the email or on a landing page that the email directs them to? The emails should also match the tone of your blog, as should the links that you embed.
Email Campaign Creation Tips
While this was touched on above, it is worth exploring more. When you begin to create your emails, you need to prioritise their design and the content. Think about whether the content will be useful and relevant to your audience; does it add value? If not, they probably won't click on them.
They will likely be deleted unread. Your options when it comes to content are bigger than you might think. You can embed links to landing pages that have videos or podcasts. The emails themselves could contain snippets of blog posts or infographics.
Try to think outside the box. They need to look professional, and they need to remain true to the message and tone of your blog or business.
The design should be eye-catching, but it still needs to be consistent with the designs featured on your blog or social media pages.
Ideally, all forms of communication-related to your blog or business will be consistent. This helps to make them more recognisable as belonging to you.
You only get one chance to capture the interest of your audience. It is arguably all in the subject line. It needs to be personal; it should address a need and be catchy too.
This can be a bit of a tall order; it is a lot to achieve in a single sentence. You could choose to incorporate a call to action. Using verbs has been proven to boost the click-through rate.
You could also try using words that make your reader feel more special and privileged, making them feel like they are privy to something, and they want to learn more. You could also try adding a few different emojis that help to provide context to your subject line.
You need your subject lines to be as clickable as possible; it needs to entice and intrigue your readers so that they want to learn more.
The content around the embedded links needs to make sense.
They should be subtle; you do not want your audience to feel as though the links are the main focus because they might get annoyed. This is why it is vital that you mix in other relevant information. This helps the link to feel more organic, and they are then naturally guided towards the link.
They click on the links because they want to learn more, and they think that it is their idea to do so. Your readers have signed up to your mailing list for a reason; therefore, your content needs to always deliver on this promise.
Finally, your content needs to be valuable. Put yourself in your reader's shoes? Would you choose to click on your emails?
Do you think that they would add value to your life? You can do this by answering a question or fulfilling a need that speaks to your consumers. Or it could be through providing exclusive access to premium content but more on that next.
You might also want to consider creating emails that give your readers access to premium content.
In doing so, you can help to grow your mailing list more quickly because more of your readers will want access to your content that they cannot find anywhere else. Of course, you can still embed affiliate links in these emails.
Still, you can also provide your readers with premium access to exclusive items like ebooks, podcasts, or any number of other digital items like templates, et, cetera.
Providing premium content also helps with reader retention too. Everyone loves to feel as though they are important, so by providing access to exclusives in whatever form you choose, you are fulfilling this need for your readers.
If you do decide to embed affiliate links in emails that provide exclusive access to other items, your readers may be more likely to click on them because, again, they feel as though you are letting them in on a secret, and they want to be apart of it.
One aspect of email marketing that a lot of people tend to overlook is the timings. You need to think about when your audience is going to receive the emails.
Your emails should be sent out when they are most likely to be opened and read. Does your audience work, or are they in education? In which case it may be better to send out your emails during lunch hours or in the evening.
If your audience is made up of morning people, then send them out early. You don't have to stick to one time; you can test a few methods.
It is all about trial and error. You can see the efficacy of your methods by tracking your campaigns. You might find that the emails that you send out at midday do the best, and you can adjust your future campaigns accordingly.
As time goes on and your mailing list grows, it is likely that you will need to create bespoke emails which cater to each affiliate product.
Luckily, you will find that you can repurpose a lot of your blog content into your email content. However, even with this advantage creating the emails for your affiliate products is still going to be a lot of work.
Creating the emails is definitely the hard part, but once you have done that, you can use one of the pieces of the software mentioned to schedule those emails.
This limits the amount of time that you have to dedicate to creating these; in just a few days, you can have your emails set up for the month. Automation has made it infinitely easier. If you didn't want to send out mass emails, then you can employ the use of autoresponders.
When a new subscriber opts in to your mailing list, you can set up your autoresponders to send out a welcome email immediately. The other emails can follow at regular intervals after that.
Finally, you need to remember to track the efficacy of your email campaigns too.
Data analytics can be a powerful tool with which you can understand you're your audience better and elevate your future campaigns. Using the insights that you have gleaned from the tracking data, you can adjust your campaigns accordingly to create successful campaigns which drive results.
You need to make an effort to actively monitor the success of every email that you send out but especially the ones that create affiliate links. This is because you are likely going to receive a commission from the emails, and you want to maximise your profit margin.
Think about the metrics that you want to employ. The basics of which should be the number of opens your email gets, which speaks directly to your subject lines and topics.
The number of clicks the links in your emails get which can then tell you how engaging the content was and whether or not you have successfully prompted them to action. Finally, whether or not anyone unsubscribes as a result of your emails.
Tracking the revenue that you receive from said emails can be a lot trickier. Often, the affiliate programme will come with a tracking ID that you can use. Suppose you are running a lot of affiliate campaigns concurrently.
In that case, you could use a tool like Affilimate as a way to combine all of your conversions from different affiliate networks into one place.
When tracking your revenue, you might want to take notes of which emails make you the most money, what types of products do your readers tend to choose and what is your overall conversion rate.
After you have used your tracking software properly, you will soon find your groove, and you will be on to a winning formula.
To Sum Up
In the end, your success relies on the relationship that you have with your readers. This is why you should always do your best to only promote products that you yourself believe in. Audiences can smell inauthenticity a mile away, and it turns them off.
Prioritise your connection with the audience and create honest, compelling emails that speak to them. While the relationship is important, you will not have the time to nurture each relationship individually. This is where personalisation and automation come in.
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