How to Start a Successful and SEO-optimised Blog: The Complete Guide

How to Start a Successful and SEO-optimised Blog: The Complete Guide

Let me start with the motto:

“Blogging is about promotion, not about writing.”

Welcome to another long, boring, SEO-optimised article overstuffed with keywords. Oops! 😀 Maybe I shouldn’t start like this. Ok. One more time.

Welcome to a well-researched, unique and very interesting article.

The internet is awash with blogs! They come in all different shapes, sizes, tones, voices, fonts, languages and, of course, topics.

In fact, there are blogs covering just about every single topic you can possibly imagine. This begs a question:

How do you get yours to stand out from the crowd?

Do you want to be better than the competition?

We can help.

We will improve your SEO, increase traffic to your website and optimise your business.

Learn more about our business consulting services.

YourTopBlog - SEO and Business Consulting Services

If your hopes of running a successful blog are extremely high, then you have come to the perfect place.

Whether you happen to be a beginner blogger just starting out on your digital journey of writing wanderlust, or you’re a battle-hardened writer who simply needs to get noticed, you’ll likely learn a few tricks from this guide.

While there is no sure-fire methodology behind establishing (and maintaining) a successful blog, there are some fundamentals worth sticking to for now.

From the writing (through promotion) to the web hosting, a great deal of ground is covered here; hopefully there’s some handy advice lying in wait to help you kickstart your blogging life from scratch.

Let's start by briefly recalling what is meant by the term “blog”.

Maybe you are smiling because it seems trivial, but please try to describe in one sentence what a blog actually is.

What is a blog?

“Blog” is short for “weblog” and represents a website or subpage in the form of a journal whose purpose is to provide information reflecting the beliefs of the owner of the website.

Before the question “What?” is the more important question “Why?”, so let's now summarise the reason for creating the blog.

Why start a blog?

To create interesting content for people, which is optimised for search engines, using both textual and non-textual elements with the aim to continuously increase traffic to the blog or to the website the blog is associated with, and to turn every single visitor into a customer.

Pick a Name for Your Blog

Pick a Name for Your Blog

Coming up with a catchy name that resonates with your audience and reflects the content of your blog can work wonders in terms of driving the right kind of traffic in your direction.

Your title will be closely intertwined with the content of the blog and the niche you’ve chosen, so if you are yet to settle on a particular niche, it might be worth stepping back from the naming process for a brief minute.

You can always rename it before you choose to publish it too, (and after you’ve published it, although this can take time as it’s quite complex, and it might not be the best decision for anyone trying to grow their online presence), so there’s no need to panic.

Here are seven awesome ideas that should help you come up with a great name, you don’t have to use them but it might get the creative cogs turning if you’re stuck.

  • Grab the Dictionary and Thesaurus – Scour the dictionary for some fancy sounding words, like verisimilitude and solipsism. You might find the perfect word to base your name off and seeing the written words on the page can get the mind racing with ideas.

  • Get Inspired – Take some inspiration from some of the biggest names out there, like lifehack.org, copyblogger.com, techcrunch.com, yourstory.com or yourtopblog.com for example. What makes these names work?

  • Incorporate Your Name – Many people decide to incorporate their own name into the title in some form or another. Alliterative blog names are good too, and it doesn’t have to be as straightforward as ‘Billy’s-Blog’ or ‘Wanda’s-Writing-World,’ it could be a shortening of your name and a contraction of another random word. As long as it’s easy to read and pronounce, it doesn’t have to be grammatically correct or even exist in the dictionary.

  • Brainstorm! – Write down a massive list of random words and smash them all together, your dream combination might be somewhere in there.

  • Make Up Nonsensical Words – If you think about it, most of the world’s brand names are just nonsensical words, Google being a glaring example. Why not just make up some of your own words? You might stumble on a winner, just make sure they aren’t too confusing.

  • Stick to Your Theme – You shouldn’t go too far wrong if you stick to your theme. Say you’re writing about writing, you could use names like AuthorianWorld, Writwit, or Thoughtscribble, just fire some off the top of your head to get the ball rolling along nicely.

  • Be Funny – To mix up the landscape, you could try opting for a humorous name. There are plenty of boring blog names out there, so going for the funny or surreal could be a gamechanger.

A good blog name sticks in people’s memory, driving repeat traffic and enabling you to establish a powerful brand.

Once you’ve settled on a good name, run it through a domain name checker like Domain.com to make sure it’s available.

Want to know which domain registrar is the best? We've picked the best for you. Best Domain Registrars.

If the domain is already taken and you have enough money, you can buy it from the current owner.

Now it’s time to take your blog online! It shouldn’t be too difficult, so there’s no need to panic.

Take Your Blog Online

Take Your Blog Online - Webhostin Provider - Bluehost

Now it’s time to burst onto the scene, or rather slowly edge onto the periphery of an infinitely expanding ocean of information.

You need to first find a web host to host your blog online. Internet hosting is a type of service that enables people to put their websites and blogs online.

It might help to think of your blog as a house, and the web host as the location in which you can find it online.

A prime example of an accessible, straightforward and feature-rich web host is Bluehost, so you should check them out if you’re in need of somewhere dependable to start your journey.

Plus, it’s excellent value for money for anyone trying to keep the costs down but retain the highest level of quality in a service.

It’s also the host that this guide will use as an example.

The basic plan will likely suit you fine when you’re starting up your first blogging venture, and don’t let the ‘basic’ moniker deceive you, it’s a package with plenty of punch.

When you’re signing up, Bluehost lets you review your plan, and you should find that they have automatically checked a few additional features including privacy protection and SEO tools, but you can uncheck them if you like.

Start Blog with Bluehost

Once you’ve got the host sorted out and you’ve acquired a domain name, (this is your online address and it’ll be hosted by your chosen web host) you’ll need to build your blog using software.

Quick Tip – Free blog hosting solutions will not make the grade. If you’re truly serious about becoming a blog writing extraordinaire and monetizing your blog, you’ll almost certainly need to host your own site with a custom domain name, as opposed to using free solutions.

The most popular form of blog builder is WordPress, and it’s amazingly easy to use. WordPress even recommend Bluehost, so they’re a perfect match.

If you’re doing this via Bluehost, the process goes like this:

  • Sign up to Bluehost, create your account and log in. Their plan starts at $2.75 a month, which is fantastic.

  • Once you’re in, the website will prompt you to pick a theme, but you can just ignore this if you want. Bluehost then installs WordPress automatically, you don’t have to get your virtual hands dirty. If it doesn’t install automatically, click on My sites on the side bar below the home button and then click create site on the top right.

  • Once you’ve installed the WordPress plugin, (plugin is the word for a software add-on for your browser) you’ll be able to choose the name of your website and create a password that lets you manage your blog. Voila! It’s time to start blogging and customizing the way it looks.

Try writing a quick blog to get a feel for the software, it’s simple; all you need to do is hover your cursor over the posts tab on the sidebar on the left, and then click on add new.

You’ll find a post already here, but that’s just a default one from WordPress so you can delete it.

This will prompt WordPress to take you through to an editor in which you can easily write, edit and format your blogs.

You can click on publish in the top right of the window once you’re done, and don’t panic, it won’t go up online until you’ve launched the blog (more on that later).

It’s worth spending a while in the editor window to check out what kind of features there are and where to find them. It’s fairly self-explanatory and you can hover your cursor over the icons for more info should you need it.

Create a Custom Blog

Create a Custom Blog

One of the reasons why WordPress is beloved is because of its ability to quickly change the appearance of your website with ease.

It offers many different types of design for your blog, and these are known as themes.

To start off with, it’s probably best to choose a ready-made theme from the appearances tab on the tool bar on the left.

There are great ones to choose from, and you don’t have to necessarily stick with them either, but they can provide the foundations for your bespoke aesthetic.

Once you’ve chosen the theme for your blog, hover on it with your cursor and click on activate.

WordPress then automatically sets it up for you, and if you want, you can start adding that all-important personal touch, the one that gilds your beautiful words and makes people want to visit your website in the first place.

Quick Tip – If you don’t see a theme you want to use, it’s worth knowing that WordPress has thousands to choose from that aren’t yet downloaded, just use the add new theme feature on the appearance tab and you can search the vast library.

What Makes a Great Custom Blog?

The best-looking blogs are both aesthetically enticing and highly accessible.

You should opt for a design that represents you as a writer, as a voice, and as a brand.

Nothing beats uniqueness, it’s refreshing and it stands out, so try and dare to be different. This doesn’t mean that choosing premade themes is an issue – far from it in fact.

Some of the biggest blogs use premade WordPress themes and they still stand out for their unique tone of voice, color schemes, formats, and countless other factors.

You’ll need to think carefully about the practicalities of somebody actually interacting with your blog.

This means taking a look how they’ll navigate around your site from section to section.

You can help your audience navigate around your blog by creating a basic menu. This menu will contain sections of your website that visitors can click on and access instantly.

For example, it might contain a link for your home page, your ‘contact me’ page or your ‘about me’ page (all essential pages you’ll need to create to fully establish your blog as a professional and authentic one).

To create your navigation menu, you’ll need to have pages for visitors to navigate to.

In order to create these pages, you need to go to the Add New section that will appear once you hover your pointer over the Pages tab on your administrator’s dashboard on the left.

Try creating some of the essential pages first, like your contact details for example.

Once you have a few pages for your website, you can create your menu.

You can create a menu by clicking Menus in the Appearance tab. After you’ve named your menu in the appropriately named ‘Name Menu’ box, you can click on ‘create menu’ and start adding pages into it.

To do this, you add the links of your pages into the ‘custom links’ dropdown menu and insert the URL (the location address of your pages) into the ‘URL’ box.

You might want to start by adding your homepage URL, which will be the name of your domain but with https:// at the start of it.

For example, if your domain is www.mytopblog.com, you would put https://www.mytopblog.com.

Underneath the URL box, there’s a box called ‘link text,’ this is where you can type the name of your page, (it’s the name that your visitor will see) so if you’re creating a menu link for your homepage, simply type ‘home’ in here.

Quick Tip – When you create a page, it will appear under the ‘most recent’ tab next to a check box. To quickly add the page to your menu, simply check this box and then click ‘add to menu’ underneath.

Once you’ve added a few pages, click on ‘save menu.’ Next to the ‘edit menus’ tab (the one your currently on) you’ll find a tab called ‘manage locations,’ this is where you can add your new menu to your blog.

There’s a dropdown box next to the ‘Primary menu’ section, click on this dropdown and select your new menu, it should be titled ‘main menu’ if you followed the instructions.

Once you’ve added it, click on ‘save changes’ and there you have it, a brand spanking new menu for your visitors to navigate around your site.

Once you’ve created these foundations, you can use the Customize section under the Appearance tab to start tweaking your design.

In this section you’ll find customizable options like:

  • Colors

  • Images

  • Widgets

  • Title and Tagline

All of these customizable options can help you add some unique character to your blog, so it’s well worth exploring them fully to get an understanding of which features are available to you.

Writing Your First Blog Posts

Writing Your First Blog Posts

Now you’re ready to start writing blogs. This is where you can finally share your thoughts and musings with the rest of the world.

If you want to improve your writing skills, be sure to take a look at the following article: Top 10 Blogging Skills You Need To Become A Professional Blogger.

What makes for good blog content? This is the question that frustrates and inspires content creators the world over.

Quick Tip – It’s worth noting the difference between static and dynamic content. Your static content typically consists of pages containing your site’s information (such as your contact details) whereas dynamic content refers to the blog itself.

Another Quick Tip – Writing a privacy policy is critical in today’s world, and this is a prime example of a static page, so don’t forget to include it. When you begin to monetize your blog, you’ll also need to let your audience know where your money is originating from and how you intend to use your blog to generate income.

All of your content, whether it’s a blog post or an ‘about me’ page, needs to be cohesive.

Adopting a strong and consistent voice across your entire range of copy (your text within a publication, in this case, your website) is one of the best ways to do this.

Why does it have to be cohesive? Because cohesion helps you establish a recognizable brand and style that you’ll present to the reader.

The concept of the voice is an essential pillar of writing, no matter the context. Developing your voice means developing your personality as a writer.

Here are some clever points to think about:

  • Vocabulary – Your word choice is a crucial part of your voice, and this will be closely tied to all of the other elements required to establish your blog.

    For example, if you’re writing a blog for expert professionals in the finance sector, you’ll have to use a different vocabulary than if you were writing parenting tips for a mom blog.

    It sounds obvious but the vital takeaway is that you must write for your specific audience. The reader always comes first in content writing of any kind.

    There’s no use using a specialized field specific lexis (jargon, ironically) if your audience doesn’t have any understanding of the topic you’re writing about. This doesn’t mean you can’t ever use jargon or acronyms, but you should make sure you explain any that you do.

  • Tone – Your tone might change depending on the specific blog post you’re writing, but that doesn’t mean it can’t consistently reflect who you are as a writer, or rather what you’re trying to get the audience to feel.

    Setting the right tone for your blog is a must. Are you whimsical and pensive, friendly, serious, humorous, sad, or a combination of all the above? Are you informal or formal? It’s worth thinking about your register, which is essentially the way you contextualize your voice.

    For example, you would likely need to adopt a more formal tone of voice in a job interview, compared to the more informal tone you would use to talk to your friends.

    People change registers every single day of their lives, whether it’s ordering food over the phone or talking to their parents; it’s a natural part of living in a society, and the same should apply to your writing.

    The key takeaways here are that context is key, and tone can be used to better engage with your reader’s particular needs.

    Generally, a conversational and personable tone works best.

  • Sentence Structure – Your sentence structure, also known as syntax, refers to the way you arrange words in a sentence.

    While many of the greatest writers in history abandoned standard conventions (James Joyce famously abandons punctuation as a stylistic choice), when you’re blogging, simple and conventional rules tend to rule the roost.

    This means using proper punctuation, short paragraphs and accessible language. There are exceptions to this rule, and this will depend on your chosen niche.

  • Blog Structure – It’s wise to break up your blog into easily digestible chunks. In doing so, you avoid swamping the reader with blocks of dense information.

    This also makes it easier to scan through the post and take in the content quickly. The best blogs endeavor to guide their reader seamlessly through the text, and sometimes this means breaking it up with bullet points and sub headers.

    Your blog structure can also help you establish a voice too. All of your structural idiosyncrasies will contribute towards the creation of a unique voice.

Choosing the Right Topic

The right topic for you will depend on a few important factors, such as:

  • Your passion and interest – If you’re excited about a topic, then you should share that excitement with the world! It can be difficult to blog in a niche that sucks the life out of you.

  • Your knowledge – If you’ve got an understanding of a subject, you’ll be able to help inform and educate others.

  • Your experience – Firsthand industry experience is invaluable, and hugely beneficial in a content writer. It can help you establish yourself as an authority on a subject.

  • Your research – There’s more to a blog than the writing alone. If you’re able to develop a fundamental understanding of your niche and its position among its peers, you’re onto a winner.

If you would rather write a blog for the sole purpose of driving traffic and becoming popular, try and break into popular niches like digital marketing, food, lifestyle, seo, health and fitness, fashion, finance or business.

Quick Tip – Don't write about what you want to write about – write about what people search for the most. You can easily identify the information (keywords) that is most sought after by using tools like Google Ads, Google Trends, AnswerThePublic, Keyword Tool Dominator, etc.

If you have more money and not enough knowledge in certain areas, you can hire experienced writers or use the services of experienced freelancers.

Simply, the more articles (posts) you have that answer the questions (keywords) that people are searching for, the better.

Choosing the Right Format

It may be worth writing one or two blogs in a format that’s currently popular, as this can help to familiarize yourself with the lay of the land.

Some of the more popular blog formats include:

  • How-to lists

  • Guides for beginners

  • Product reviews

  • Listicles

Finding inspiration is key, so why not check out some big names in the blogging world, like Entrepreneur, Buzzfeed, TechCrunch, Screenrant, Mashable, Forbes, Moz, and YourTopBlog.

Promote Your Blog

Promote Your Blog

The most important pillar of a successful blog. Remember that “blogging is about promotion, not about writing”.

Once you’ve got into the habit of writing blog posts, it’s time to drum up some attention and get your hard work noticed.

While the birth of Google Analytics, Google Search Console and other great free online tools have in some ways levelled the playing field, it still takes a great deal of practice to master this part of the blogging process.

You’ll need to work behind the scenes to ensure that you get your blog posts out there for all to see, and there are more than just a few great ways to do this.

In many ways the journey has only just started.

Let Your Friends and Family Know

The first people to introduce to your blog are your nearest and dearest. It’s no skin off their nose to repost your hard work on their social media accounts and spread the good word of your blog.

They’ll probably be happy to help, and they can play a pivotal role in creating some early momentum for the blog.

If you have any work colleagues or professional connections that you trust to follow and promote your blog, then it’s worth reaching out to them too; they might have useful contacts of their own that they can share with you.

Create a Social Media Presence

Social media can be an immensely powerful marketing tool in the right hands.

It’s worth creating dedicated accounts for your blog on various platforms like Twitter, Instagram, Facebook, and if you’re feeling brave, TikTok.

They’re easy to sign up to; many of them require little more than an email confirmation and you’re good to go, so don’t be afraid of exploring their features.

Using social media channels, you can raise awareness about your blog by posting about your latest writing and linking out to your website.

Highly visual platforms are wonderful for showcasing any images you’ve taken for your blog, as this adds a new dynamism to your posts and gives the audience a new medium to connect with. Think Instagram and Pinterest.

Also, you can use social media to post general updates about your blog, which is great for giving it that extremely important sense of freshness.

Don't forget to share and promote all your accounts or no one will see your social media posts.

Work with Guest Bloggers

Working with other bloggers and sharing their content on your website is a good way to bolster the size of your audience, just make sure you always get permission (or cite the author and state the source of the information) to do this, otherwise it looks like you’re just stealing content.

You may find that plenty of bloggers are willing to work with you, as it’s technically a mutually beneficial arrangement.

You can find people to work with by simply visiting other blogs and connecting with writers via their ‘contact me’ page (this is partly why it’s so important for you to have one of these on your own website).

Also, comment on other blogs to increase your visibility and better establish your online presence.

Please keep in mind that in order for other bloggers (individuals and companies) to work with you, your blog must first meet their minimum requirements for working with you.

Those requirements are mainly blog authority and brand fit.

On the internet, it is generally true that websites use sources of information from sites that are more authoritative (“more popular”) than they are.

In other words, don't expect to start a blog and then write to Moz a day later to ask them to write an article about you.

The authority of your blog is built through traffic.

The more traffic to your blog, the more authority your blog will have.

For those interested, I'll add that I'm not referring here to MOZ “Domain Authority” (DA).

Keep Posting

This one is a definite must. Posting new blogs regularly keeps your content fresh and up to date. Failing to do this can lead to diminished interest levels from your audience.

The internet moves so quickly, and you’ll need to move with it if you hope to get a foothold and stay relevant.

Sometimes, you may need to revisit old blogs to update information, archive them, or maybe even delete them entirely in some cases.

This frees up space and helps your content remain accurate and reliable.

Sticking to a regular posting schedule may be able to help you do this.

By establishing a regular posting schedule, you can even create extra posts in advance.

Create a Mailing List

By asking for your readers’ email addresses, you can engage with a little email marketing. It is imperative to get permission from the user to do this.

You can do this by creating a page on your website (or as a conveniently placed form) for your visitors to send you their details which you can then use to send them promotional emails or general blog updates, like an alert for when you’ve published a new post.

You will definitely know it under the name Newsletter.

Optimize Your Blog with SEO (Search Engine Optimization)

SEO is a vastly complex topic that’s tough to master, if mastering it is even possible.

What it is SEO all about?

SEO is about improving a website’s search engine rankings.

Why is SEO difficult to master?

Because there are no clearly established practices for improving your blog's SEO. And the lack of certainty creates risk.

However, there are methods (rules) which, when followed, will most likely help you optimise your SEO and improve your position in SERPs.

We'll discuss these methods right here and now, but before that, let’s briefly recall what SEO is for. This will help those who are just entering the SEO field.

If a website has a good search engine ranking, it will appear closer to the top of the results page (SERP) when someone performs an internet search.

If a website has not been optimized, it will appear much farther down the list, resulting in much less visibility for your blog.

Ideally, you’ll want your website to rank as high as possible, so that more people get a chance to see it (and click on it) when they use their favorite search engine.

Now let's go back to the most important rules for improving your blog's position in SERPs for the most searched keywords arising from the overall content of your blog.

Keywords (from fonts to phrases to sentences) are actually terms that search engines assign to your content based on the authority (credibility) of your page and how they understand that content.

On the other hand, the terms you enter into the search engine are actually keywords for the content of a certain source (web page), and therefore you will see the corresponding results.

If you don't see any results, it means that your search term is not currently a keyword for any content.

By the way, there is also an exact search in search engines (not based on keywords) if you put the search term in quotation marks.

For example: “YourToBlog”.

Rule number 1

Every single article you create must be crawlable and indexable by search engines, otherwise, this article (source of information) will not show up at all in the SERP and would not bring you any visitors.

Again, there are no well-defined procedures that guarantee that every article you create will be indexed.

However, if you follow certain principles when creating content (article), chances are good that your article will be indexed.

For example, if you want to create optimised content for Google (Alphabet Inc.), read their instructions => Overview of Google`s Content Guidelines

You can verify the articles you have indexed by Google in Google Search Console or directly on Google by typing “site:yourblog.com”.

The content of the article needs to be engaging for people (and a call-to-action – CTA – should prompt them to do something) and optimised for search engines.

By optimised I mean that it must be composed of both textual and non-textual elements so that it is able to compete with similar content on other sites. Ideally, it should be among the best.

Text elements: Heading, subheadings, paragraphs, comments, testimonials

Non-textual elements: images, audio, animation, videos, input fields, buttons, hyperlinks, additional files such as PDFs, semantic tags, article structure and length

Of course, not all non-textual elements are always applicable to every single article, but if you have the opportunity to add them and make the content richer, you should do so.

Rule number 2

Every single article (its sections and elements) must be describable (must be summarisable) with as many keywords as possible.

In other words, the more keywords the search engine assigns to your article, the more SERP hits you will get.

Again, you don't know in advance which keywords the search engine will assign to your article. You are probably now wondering how to create the given article so that it is the most optimised for the search engine.

First follow the instructions that are issued directly by the companies that own the search engines. For example, Google recommends the following.

It is clear that you have to create structured articles using semantic elements.

I won't repeat what Google has in their instructions, but I will mention here at least the most important things.

Each article must have the HTML tags <title> and heading <h1> and in them a description (keywords) of what the article is actually about.

It is helpful if you divide the article into thematic sections using subheadings. You have subheadings <h2> to <h6>, which is sufficient depth.

At the same time, it is a good practice to place appropriate keywords (at least the most searched ones) in these subheadings to make it easier for search engines to understand your article.

Just write naturally, without mistakes and straight to the point.

We strongly recommend Grammarly as your typing assistant. This AI powered application reviews spelling, grammar, punctuation, clarity etc.

Once you get going, you’ll get a sense of how long the article will be.

I will just add that today the AI of search engines is very good and can understand the text almost like a linguist, so you don't have to waste your time looking for a suitable synonym, for example.

Rule number 3

Until now we have considered content as a very important factor with a positive influence on SEO, but there is one even more important factor – Page Rank (from Google).

Basically, Page Rank reflects the number and quality of backlinks that are directed to your blog. You can read more about it directly at the link, but you only need to be interested in the following.

What is a backlink?

As the name suggests, a backlink is a link that points back at your website.

The more dofollow backlinks from various high authority domains with high traffic you have the better.

What kind of backlinks are there?
  • Dofollow

  • Nofollow

  • Sponsored

  • UGC (User Generated Content)

  • And their combinations; Nofollow + Sponsored or Nofollow + UGC

<a rel=“nofollow sponsored” href=yourdomain.com/blog”>anchor text</a>

The process of acquiring backlinks is called link building.

Looking for high quality backlinks with DR > 90?

We can help.

We will improve your SEO, increase traffic to your website and optimise your conversion rate.

Learn more about our link building services.

YourTopBlog - SEO and Business Consulting Services

You can see your current number of backlinks detected by Google in Google Search Console.

Google Search Console is the only relevant tool when it comes to which backlinks Google detects for you. In other words, don't go by what Moz, SemRush, or Ahrefs show you.

I will point out that you will never find out the actual Page Rank of your blog.

However, there are third-party indicators (SEO Tools) such as:

  • Domain Authority (DA) from Moz

  • Domain Rating (DR) from Ahrefs

  • Trust Flow (TF) from Majestic

  • Website Traffic from Similarweb

that will at least give you some idea of your blog’s authority.

Are you still looking for the best SEO Tools? We have reviewed them all for you: Best SEO Tools (Ranked & Reviewed)

They will also help you obtain backlinks, as you can filter out low authority sites based on them.

You may ask what the minimum threshold of these indicators is when a website can be considered authoritative.

These companies rank websites on a scale of 0 to 100 and the simple rule is that the higher the score the better.

Quality backlinks are most often obtained by directly contacting the domain owner or someone responsible for the content and convincing them to give you a dofollow backlink.

But at the beginning it won't be so simple because you are unknown to others, you have no relationship with anyone and your page has zero or very low authority.

Even in the first few months, maybe years, you may not even manage to get even one single quality backlink, e.g. with DR > 90.

That's why it's better to entrust link building to us, because we have already built relationships with high-authority websites and especially because we will speed up the entire process of getting backlinks and make sure that your blog's authority increases as soon as possible.
Learn more about our link building services or contact us via e-mail info@yourtopblog.com

To summarise, optimising your blog's SEO means constantly creating quality content and, most importantly, constantly increasing the number of dofollow backlinks from high-authority websites (with similar topics).

Search engines have other factors that are taken into account in SEO, but these are not nearly as essential as quality content and especially Page Rank.

Again, this is because a simple rule applies.

If you want to rank certain elements (in this case, the sources of results in the SERP), you have to find differences between them.

If the top SEO factors depended only on what each blogger or site owner can do on their own, they would have no meaning because everyone would be able to do it.

And if there is a lot of something that is the same or very similar, it has no value and you can't tell the difference.

Therefore, the factor that depends on the third party and not on you as the owner of the site will always be more important.

This implies that you should focus exclusively on creating quality content, using the instructions issued directly by Google, and on link building .

Finally, I will mention one more beneficial thing you can do for your blog, and that is the importance of categorising your posts (there is a section for this under the categories tab in the post editor - Bluehost) with keywords that relate to the topic you’re writing about.

First, it will help you from a human point of view because visitors to your blog will be able to navigate it more easily and it will help you to create a flat website structure, which is in turn beneficial for search engines.

You can download some plugins to help you do this, and some of the best ones WordPress offers include SEOPress, Slim SEO, Yoast SEO and SEO Squirrly.

You can download these plugins by hovering over the plugins section on your website’s administrator’s dashboard and selecting Add New.

From here you can explore the huge library of options or use the search bar to quickly find specific plugins.

Write Meta Descriptions

Meta descriptions are brief descriptions of your content, and they “can help” with your SEO efforts.

They should be between 155 and 165 characters long, as this fits underneath the title of your webpage on search engines, allowing users to view a description of your content before entering your site.

This may help you drive internet traffic toward your blogs, and it’s easy enough to include so you should give it a try.

Make it Mobile Friendly

There are 4.32 billion mobile internet uses around the world according to Statista, which is a lot of people, and a lot of potential readers for you.

Your blog needs to be mobile friendly if you hope to reach this massive audience, so always write, edit and optimize with that in mind.

You can use Google’s Mobile-Friendly Test to check whether or not your website is mobile friendly, simply copy and paste your web address into the search bar.

By using your own phone to check out your website, you can quickly and easily see what needs to be altered (if anything).

If you see something that’s out of place, unclear or just plain broken, you can login to your account and make the necessary edits.

For example, this might be increasing the size of your font or moving around some images or banners.

Don’t Give Up

The chances are your popularity won’t explode overnight.

Even if you are able to go viral with an article, it can be difficult to keep people coming back for more, so don’t give up hope; it takes time to fully establish yourself.

How to Make Money from Blogging

How to Make Money from Blogging

Monetizing your hard work is totally doable, and in many ways, you’ve already gotten the most challenging bit out of the way by establishing a proper blog.

There are a few ways in which you can make money out of your blog, but the most common methods are as follows:

Writing Sponsored Posts

Once you gain more popularity, you might find that plenty of different companies want a slice of the action.

This is good news for you, as they can pay you to write posts on their behalf. Sponsored posts are a great way to start making real money and connections through blog, so think about some brands you’d like to write for and reach out with a pitch.

A great way to start attracting sponsorships is to set up an advertising page on your website. This will let individuals and brands know that you’re willing to advertise their content.

Developing a media kit is another great way to show people that you mean business. This should consist of your contact details and a bit of info about your blog’s popularity, for instance, how much traffic it gets.

Donations and Subscriptions

If you’re writing for an incredibly niche and loyal audience, you could always consider asking them for donations.

Full-time streamers regularly use websites like Patreon to enable their followers to donate to them. You could offer rewards for monthly subscriptions too.

For example, for a monthly fee your paying followers could get access to some content in advance, or you could offer them special member’s only articles.

You could even try and make your subscription service nice and personalized. Why not send your subscribers a joke or a personal greeting each month? This could get tricky when your subscriber count skyrockets, though.

Sell Ad Space

Banner ads can net you some income, but they’re fairly outdated now and they tend to annoy the reader.

It’s still a popular way of monetizing blogs though, and if it doesn’t detract from your website or get in the way, then you may want to go for it.

There are other methods of advertising you can opt for that don’t sacrifice the quality of your website or intrude on your visitor’s experience.

You can try and blend ads in with the natural theme of your website; this is known as native advertising.

You could also use Google AdSense to help you earn money from your blog, just follow the instructions to get started.

It’s always worth reaching out directly to a company you want to work with too, you may end up being pleasantly surprised.

Consistently Write Good Content

If you’re always posting good content, you’ll attract sponsors and companies wanting you to sell their products and services, regardless of whether you’ve reached out or not.

Do you want to write faster? Try the best AI writers Jasper, CopyAI, INK Editor

Consistent quality is key, so make sure you’re able to write well within your chosen niche.

Write Product Reviews

Companies may also pay you to write reviews of their products for your website. You could start drumming up attention by simply writing reviews for free initially.

Make Sure You’re Reachable

Marketing agencies looking for websites to promote their client’s products might find your website, so it’s crucial to make sure they can actually contact you.

These deals can be lucrative, and you hardly need to do any work to make it happen once your blog gains popularity.

Sell Merchandise

People love merchandise, so if you have an eye for design, why not make some tees and hats for your followers to snap up?

Be Patient

It’s possible to monetize your site quickly with the help of pay per click ads, but it will probably take a while, possibly even an entire year, before you start earning a decent income.

Once you have everything set in motion and you’ve been blogging for a while, you could expect to earn some serious cash at the end of each month.

FAQ

That’s a lot of info! Don’t worry if you’re suffering from information overload, building a blog takes time, and you don’t have to do everything at once.

Even among some fierce blogging competition, finding success with your own efforts is totally possible.

If you still have any questions, here are some handy answers to common questions, hopefully they can solve your issue.

How much will it cost to start a blog?

You can do it for free but creating a blog without spending a bit of cash on a proper host and a custom domain name will look incredibly unprofessional.

Including various subscriptions, you’re probably looking at around $50 per year or less.

How Much Money Can I make?

Well-established bloggers make $300 000 per month.

This figure has the potential to increase if you’re able to sufficiently monetize your website and gain widespread popularity.

Do I need Experience?

No. You just need tenacity, a willingness to learn, patience and a flair for writing, but you can develop the latter over time.

Not many people have experience of any kind when they start out blogging.

Whether it’s out of plain curiosity or a burning desire to become a popular online hub, people try it out for loads of different reasons without ever gaining relevant ‘industry’ experience in fields like digital marketing or creative writing.

How do Blogs Become Successful?

You’re the driving force behind the blog’s success. Your passion, care and diligence will get the job done.

Success depends on how you measure it. Maybe you measure it by the amount of money it makes, the unwavering and unmatched quality of the content, or a bit of both.

Perhaps success means just doing something a bit different even if you’re the only one who notices.

How do I get the confidence to start writing?

Posting for the first time can be stressful, especially if you’ve never published content of any kind online before. On some level, this is just a hurdle you’re going to have to jump over.

In reality, you’ll need to write a lot of blog posts if you aim to make it as a successful blogger. It’s perfectly normal to feel worried, it’s a new journey after all.

What’s the best niche to start writing in?

The best niche is one you enjoy writing in and representing. If you’ve chosen a niche that you don’t like, this will probably show up in your writing.

There isn’t a right niche or a wrong niche, just a niche that suits you and has an audience you can reach out to. Try to avoid stumbling at this block by simply writing about a hobby or an interest and see where it goes from there.

The wide world is your oyster. Just remember that you have to write about the topics that people are most eager to read about.

Can I choose a whole bunch of niches?

You can choose to write in a wide array of niches but narrowing your options down to a few closely related fields will add cohesion to your blog.

If you love music and wanted to write about it, you could focus on a few specific genres, or you could write about upcoming gigs in your local area and do gig reviews if you wanted to go super specific.

When you’re first starting out, writing in multiple niches is a superb way to find your feet, so don’t feel like you need to avoid it like wildfire; some blogs embrace a diverse array of content with ease and elegance.

Do I need technical knowledge of coding?

You don’t need any coding knowledge to start a blog, that’s one of the many beauties of tools like WordPress, it does all the work for you.

If you do need custom code (which might happen if you want your content to behave in a certain way on the page) you can reach out to WordPress for support, they may be able to write some code for you.

Failing that, you can use the ever-reliable Google for advice.

How long should my blogs be?

It depends. Some very successful blog posts are only 250 words, whereas others end up being around a whopping 10,000 words.

If you’re writing snappy how-to blog posts, you may want to aim for 500 words. For highly detailed technical blogs, 2000 words is a great start.

Some people will tell you the longer the better, but you always have to think about the context.

Look through the eyes of the audience member and ask yourself, Does this blog fulfill my needs as a reader?

What if people are nasty about my work?

The online world is home to some great advice and some even greater advisors, but unfortunately, there are some bad eggs in the batch.

While constructive criticism is an important part of writing, there’s a time and a place and a way to deliver it.

Your comment sections might not always be full of nice words, and you might encounter some trolling in your time.

Some comments can add superb value to your content, so it’s worth leaving yourself open to them and allowing people this space to reach out to you.

Courage is a key part of writing, but no writer should have to deal with gutless trolls. You should delete these comments, or simply block problematic users from interacting with you.

There are plugins to help you deal with this too, like Akismet and Antispam Bee.

Why Do Some Blogs Fail?

Simply people give up. As long as you’re able to adapt, overcome and persevere, you should be fine.


Author Bio

Rafael W.

Head of the content. Rafael is an entrepreneur, investor, software developer, SEO specialist, natural problem solver and startup enthusiast.

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