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What Is Link Building and Why It Is the Most Important Part of Your Successful SEO
For the best possible link building results, we will consider the content of the website to which we direct backlinks to be of high quality throughout this article.
Quality content is content that has been created using instructions issued directly by the companies that own the search engines and that has been properly indexed.
What is backlink and why is it so important for SEO?
As the name suggests, a backlink is a link (hyperlink) that points from another website back at your website.
A backlink is also a clickable element which very quickly takes users from the original page to your page, which is a great advantage especially if the referring page has very high traffic.
The higher the position in the SERPs, the more organic traffic. With our quality link building, you will get it much faster.
In the early days of the Internet, a hyperlink served mainly to link information between different websites across the Internet and did not play a key role in determining the authority, relevance and credibility of websites.
It was only with the advent of search engines that backlinks started to gain importance and were no longer just a linking HTML element (tag).
In order for search engines to be able to display ranked results in the SERPs, they must find differences between the different sources of this information.
Imagine that 10 websites created the same or very similar quality content on the topic of SEO.
How would you rank these websites if someone typed the keyword SEO into a search engine?
And what if there are 100 or even 1,000 of these sites?
Would you make a decision based on the age of the domain? And what if a real expert adds content on the newest domain?
Would you make a decision based on the length of that content? And then what about the context?
Would you make a decision based on the tone and simplicity of the content? What if all the domains are so similar in tone that you can't tell which one is better?
Would you decide based on the number of comments generated by the article? And what if the comments were artificially created by the author?
Would you make a decision based on the number of views? And what if the views have been deliberately inflated by the author/webmaster?
You can see that ranking results based on content is virtually impossible or very inaccurate, so we need to find another much more important factor than content.
It has to be a factor that can be expressed mathematically and with which we can assign a numerical value of credibility, relevance and authority to each and every website, which we then rank in descending order and display them in the SERPs.
And it is precisely the backlink that forms the basis of this ranking factor developed by Google experts and given the name PageRank.
Why are backlinks the basis of PageRank?
Before we discuss what PageRank is, we should mention that when developing PageRank the experts at Google were inspired by quotations from professional journals.
Quoting or otherwise citing the author(s) from the literature used means that the author of the given text considers the cited source to be credible, identifies with it, is not embarrassed by it, and even that they’ve used it to create their content.
Exactly the same principle applies to backlinks.
If a Forbes contributor who is the founder and co-owner of a billion-dollar company gives you a backlink to your site, it means that person and the Forbes editors consider your site to be very, very authoritative, trustworthy, and know that you won't damage their reputation.
What is PageRank?
PageRank is an algorithm or ranking factor that assigns a numerical value in the interval (0,1) to each webpage based on the number and quality of backlinks that a given website has.
In other words, the more quality backlinks from different websites your website has, the more important PageRank considers it and takes this fact into account when ranking results in the SERPs.
Just for the sake of argument, I will mention that the definition of PageRank can also be expressed in terms of probability, but for the purposes of this article, our definition will suffice.
A less significant problem is that you won't find the PageRank value anywhere.
Fortunately, however, there are still tools like Google Search Console in which you can see the number and variety of backlinks that Google has detected for you.
As a reminder, Google Search Console is the only relevant tool that will tell you which backlinks Google detects.
Although Google Search Console is a relevant tool, it still does not show you the numerical value of your PageRank or the authority of your page in relation to other websites on the Internet.
Google Search Console tells you that you have e.g. 3,141 backlinks from 271 websites, but you don't know for which queries or keywords it is enough to occupy the first position in the SERPs.
Our quality link building will help you outrank your competitors in significantly less time.
In other words, you can't compare yourself with other websites because in Google Search Console you can only see data from websites that belong to you.
For this reason, third-party tools such as Ahrefs, Moz, Semrush, and Majestic have been created.
These work on a similar principle as the crawler from browsers, only with a focus on backlink analysis, and which will even show you the numerical value of the authority of your website.
Please note that each of these companies has its own criteria for calculating the authority of your website and therefore the results of each company will differ from each other.
Ahrefs expresses the authority of your website using Domain Rating DR
Moz uses Domain Authority DA
Semrush uses Domain Rating DR
Majestic uses Trust Flow TF
As these are third-party tools, take the authority values of your website as a guide and do not rely on them entirely.
How does PageRank work?
The following example in a simplified model of the Internet helps explain PageRank.
Imagine that on the Internet there are only the websites x.com (Musk), y.com, z.com, as well as w.com as your website.
For this model case, these are websites consisting of only one page, i.e. the homepage.
As you are all part of the Internet, you are all equally entitled to it.
As the Internet in this case consists of only four websites, each of you owns 1/4 of the voting rights on the Internet.
It follows that the website that in some way gets the most voting rights will be the most authoritative.
Our quality link building will keep your competitors from outranking you.
Once in a while, let's say once a month, a contest is announced on the Internet for voting rights based on who writes the best article on a certain topic, e.g. on the subject of SEO.
Each website must post links to the websites whose articles it liked the most, but the website that writes the article first does not have to do so.
Of course you will use our great content marketing services, thanks to which you will write this article first and win this contest, moreover in such a way that all the other websites give their votes (backlinks) only to you.
In this way you get three backlinks (three votes).
After this competition, your website gained three-quarters of the voting rights from the others and became an absolute authority among them.
Thanks to the fact that your site currently has the highest number of votes among all the others and is therefore considered the most authoritative, it will be ranked first in the SERPs whenever results are displayed on the topic of the article you wrote, in this case on the topic of SEO, and if the results will actually follow from the article.
Simple, isn't it?
Let's express this mathematically so we know what the process looks like in PageRank theory.
The PageRank of a given webpage will be denoted by PR (webpage).
PR(x.com) means the PageRank of the x.com website.
You all had the same PageRank before the competition
Just for fun, try to calculate the PageRank of the other websites
In addition to checking for correct data entry, the correctness test is performed by adding the PageRank of all webpages (the sum must equal 1).
Why? Think about it.
Here’s a hint: the answer has something to do with probability.
I will add that just like before the first competition, you all start with the same PageRank of 0.25 before every other competition.
In fact, the initial PageRank of each webpage on the Internet is equal to 1/N where N is the number of webpages detected by Google.
Entrust quality link building to us and save a lot of time, effort and money.
You can see that in this case the PageRank of your site is much smaller than after the first contest, specifically 1.637x smaller, simply because other webpages have given part of their PageRank (votes) to other webpages.
Hence, the best possible way to maximise your PageRank is to get as many backlinks as possible from as many different webpages that have published only one link, i.e. your backlink.
Because only in this case does each webpage transfer its entire PageRank to your website.
Great for the ideal Internet, but in reality the requirement "...that they only publish one backlink and it's yours" is unfeasible.
In reality, the PageRank of your webpage is equal to the sum of the PageRanks divided by the number of external links L of all webpages that have given you a backlink.
This formula allows us to define the authority of a website or its PageRank much easier.
The more backlinks your webpage has from webpages with the highest PageRank and the fewest outbound links, the higher the authority of your website.
The more backlinks your website receives and the fewer backlinks it gives to other websites, the higher the authority of your website.
A fact that has been mentioned countless times on the Internet also follows from this formula.
One high-quality backlink equals thousands of low-quality backlinks.
So let's check if this is really true.
Suppose you have 1,000 low-quality backlinks from webpages with an initial PageRank of 1/1000 and which gave backlinks to other webpages according to the following relationship.
PR (your webpage) in this case is calculated as the harmonic number 1000 * 1/1000, which is approximately
After 1,000 backlinks from such pages, your PageRank is 0.00748.
In this case, you just need to get one quality backlink from a page with a PageRank of 0.00748 and the values will be equal.
The statement that a quality backlink comes only from a webpage that has a high PageRank is not entirely true because the condition of a high PageRank is not enough.
For a quality backlink it is important to have both a high PageRank of the referring website and a small number of external links.
We can see this in the following example.
Even if the PageRank of x.com is higher for you, a backlink from z.com would be of better quality.
We are well aware that the real Internet is constantly full of changes.
These changes are almost continuous thanks to the increasing number of brand-new websites, new subpages, new posts or content as such, but also the countless number of updates, deletion of content and, last but not least, the shutdown of websites themselves.
The fact that data/information on the Internet is constantly changing is also taken into account by search engines when they crawl and index the entire Internet and especially when they try to calculate the PageRank of individual pages.
If we call the time between re-crawling and re-indexing of the whole Internet a cycle, it is clear from the above that the PageRank of all websites is reset before each cycle and set to the initial value 1/N, where N = the number of webpages detected by Google.
With this, we immediately answered why it takes so long (months) for Google to record all the changes you have made to your SEO or link building between cycles and to recalculate your new PageRank according to them.
Stop wasting time and resources. Get started with our quality link building now.
What is important for you is that according to the new PageRank, the positions of the results (answers) for all keywords that your SEO adjustments and link building have affected will be adjusted in the SERPs.
In conclusion, as the overall development of search engines continues to progress, the algorithm for calculating PageRank is becoming increasingly sophisticated.
Compared to our simplified model, the dumping factor is actually included in the PageRank calculation, the rel attributes of the detected links are respected (see below) and the backlink profile of all backlinks that point to your website are also monitored.
However, the essence of our example is preserved.
Why is the internal structure of a website important for PageRank?
As you may have noticed, we have been discussing the PageRank of a website consisting of just a homepage.
But we are aware that in the vast majority of cases a website consists of several subpages,
Have link building experts analyse the structure of your website and you will be reassured that everything is as it should be.
You, as the owner of the website, give each subpage a certain weight (importance) based on the purpose it fulfils.
If you are the owner of e.g. the SaaS company and you have the homepage
with a description of all services, a Buy Now button next to each service, so this page is the most important for you. Why? Simply, because it makes you money.
In this case, there are at least two reasons to direct all backlinks exclusively to the homepage.
The first reason is to increase its PageRank, the second is to make sure that the user who clicks on your backlink immediately sees your overall offer of services.
If you are the SaaS business owner and you have services clearly separated so that each service has its own subpage (linked to the homepage)
it is up to your logical discretion which subpage you consider the most important.
Let's take a more detailed look now at the possibilities this website structure offers for routing backlinks.
PageRank will be distributed in the same way as in the first case, but if the backlink that you directed directly to service1 was of high quality, including the relevant choice of anchor text, then for the authority of the subpage itself it had a much greater synergistic effect (than in the first example), which can be positively manifested in the changes in SERP positions for the results that come from this service1.
Routing backlinks directly to a subpage that is internally linked to other subpages
If you consider it important for the user to quickly and easily get from one service to another, you can easily do so by using a link. This is perhaps obvious, but what few people know is that this linking will also affect the PageRank of these and other linked subpages.
For example, if you have a backlink to /service1, which has links to /service2, /service3 and the homepage, the PageRank of your subpages will be distributed as follows
We can see that internal interlinking between subpages significantly changes the PageRank layout.
Combined backlink routing (both to homepage and subpages)
In reality, the most commonly occurring option, which stems mainly from the fact that if you are doing quality link building, backlinks with thematically similar pages are sought.
This way you ensure that incoming users follow up on your content seamlessly and help Google understand what the subpage is about better and faster.
Redirecting backlinks using a 301 permanent redirect
You can use this option if, for example, you have at least two different domains and you want users to be able to reach only one of them at a time.
This often happens when you start a new domain or change its name.
Apart from the effect on users, it also affects PageRank, as the entire PageRank is transferred from the original domain to the redirected one.
However, this needn’t always be just a redirect between domains; you can easily use a permanent 301 redirect to change the internal structure of your website.
This often happens if you change the URL of a given subpage for some reason.
As in the first case, the entire PageRank is transferred from the original domain to the redirected domain.
These examples make clear that the subpage to which you have directed the most quality backlinks and internal links is the most important not only for you but also for Google (and other search engines).
In other words, the subpage with the highest PageRank is the most authoritative of your entire website, and as you can see, it doesn't always have to be the homepage.
It is also important to note that PageRank is not calculated for the entire website and therefore the authority indicators of the entire website are not actually that important.
Domain Rating DR
Domain Authority DA
but indicators of the authority of individual subpages.
Page Rating PR
Page Authority PA
What does a quality backlink mean and what does it consist of?
A quality backlink is a backlink that comes from a highly authoritative, thematically similar and highly visited website, placed at the beginning of the page and whose anchor text is the keyword of the content to which the backlink is directed.
A backlink is formed in HTML using an a tag andlooks like this
<a href=https://yourdomain.com”>anchor text</a>.
href is an attribute of an a tag that contains the URL address to which the user should reach after clicking on the anchor text.
The anchor text is the rendered description of the backlink or the text you see in the browser, which is usually styled.
We will get you high-quality and normally unreachable backlinks.
When search engines detect an a tag (link) during website crawling, the search engines record the href attribute and anchor text.
If we still believe that Google uses PageRank on a similar principle as in its early days, then the location of the backlink also plays a role, because it is more likely that the user will click on a link that is right at the beginning of the page or article than if it is somewhere in the middle, which the user may never even reach.
In addition to the href attribute, there is one other important attribute for the browser, and that is rel, which we will get to in a moment.
What is a high-authority website?
A website that has a large number (thousands to hundreds of thousands) of quality backlinks and high traffic. E.g. Forbes, Inc., Entrepreneur, Wikipedia, HubSpot, FastCompany, Adobe, CNN, etc.
The link building that we do consists of these and similar websites. The sooner we get started, the better for you and your business.
Monthly packages and pricing
We will analyse your current website status and propose the fastest possible way to increase your traffic and conversion rate.
We are more than just some ordinary Business Consulting (SEO) agency whose goal is their profit; our services are comprehensive and work together like a perfect orchestra, and therefore our goal is your profit.
DR 65+ Quality Backlinks
Min. traffic: 55,000/mo
Great for startups
DR 70+ Quality Backlinks
Min. traffic: 110,000/mo
Great for growing companies
Very high authority
DR 75+ Quality Backlinks
Min. traffic: 200,000/mo
Great for leaders
Million Visit Package
DR 80+ Quality Backlinks
Min. traffic: 1000,000/mo
Great for all
What types of backlinks are there?
The existence of different types of backlinks helps Google to better understand the reasons why these backlinks have been given to you and, based on these reasons, to assign them a certain weight with which they will influence your PageRank.
This division has no effect on the user.
The rel attribute in the a tag serves as a field for writing individual types of backlinks.
If it is a dofollow backlink, you don't need to write anything in the rel attribute, and in fact you don't even need to include it.
This is a classic backlink that fully influences your PageRank.
The sites that have granted them to you consider you an authority because they will gladly give you a share of their PageRank.
The backlinks we have talked about thus far are dofollow backlinks.
<a href=https://yourdomain.com”>anchor text</a>
This kind of backlink was created to allow you to decide whether you trust the site you are backlinking to enough that you are willing to give it a part of your PageRank or not.
In general, it is considered that this backlink does not affect your PageRank, but if it is obtained from a high-authority website, e.g. from Forbes, Google may consider it as a very positive signal that can affect your overall SEO.
Simply put, a nofollow backlink is mainly for Internet users to be able to quickly click through to another website.
However, if you look at it from another perspective, even if a nofollow backlink doesn't affect your PageRank, at least it can bring you a lot of visitors.
As the name implies, this is a backlink that was published in the content that was not directly generated by the owners or main administrators/editors of the referring website, but usually by an external user.
Usually, a UGC backlink is used to indicate to Google that the referring site did not initiate the backlink and to some extent has no control over the content in which the backlink is located or the website to which it links.
You can encounter this type of backlink in comments, but also in guest posts.
How much weight Google gives to UGC backlinks for PageRank remains Google’s internal matter, but if we think logically, it is very likely that UGC backlinks from highly authoritative sites indicate to Google that the contributor who published them in their content had to first meet certain qualities and demonstrate high expertise to be allowed to add such posts.
Sponsored backlinks are backlinks that you have received in exchange for some kind of consideration and the referring site wants to make this clear to Google.
The most common consideration is money.
It's a common practice in online marketing.
In short, you buy a backlink on a highly visited website with the aim of promoting your website and attracting as many visitors as possible to it.
While the weight Google gives to Sponsored backlinks for PageRank is just Google’s internal matter, if we think logically there are at least two reasons that suggest that sponsored backlinks are not completely insignificant for PageRank.
Reason no. 1
If a highly authoritative and globally recognised website has sold you a backlink, it means to Google that they are not embarrassed by you and that there must have been some brand fit between you.
For example, Forbes will never sell you a backlink to a page with instructions on how to make drugs.
Reason no. 2
It is clear that the price for which you bought a sponsored backlink from a high-authority site could be in the order of tens of thousands of dollars and therefore if you were willing to give such an amount for a backlink it means that you believe in your business and that you are genuinely serious about the Internet.
This claim is supported by the term YMYL, which is still commonly used by Google.
Unless you are a contributor to a high-authority site that trusts you enough to allow you to insert a backlink into the article, at best a dofollow, you have no choice but to contact the owner/administrator/editor or another contributor to request a backlink.
And please don't even think that someone will give you a quality backlink for nothing.
Of course, if you are the owner of a multinational media website like Forbes.com, you can expect some donated backlinks.
Obtaining quality backlinks requires perfect communication and even diplomatic skills and even very good relationships with those from whom you solicit the backlinks.
If link building is done inappropriately, it can take months or even years to get a quality backlink – we know that time is money.
Our link building will save you both, so get started now.
We have already discussed the main division of backlink acquisition.
If you are not a contributor directly and if you are going to contact the relevant person (outreach), it is good, among other things, to know the actual methods by which the site can grant you a backlink.
Method no. 1
The backlink will be in a brand new article that will either be written by you, with the help of our quality content writing services, or written by a contact person upon request.
Method no. 2
The backlink will be in a completely newly written section of an existing article. At best, they will give you articles from which you want to backlink to choose from.
Method no. 3
Backlinks are created from plain text by wrapping the text with an a tag. The wrapped text then becomes the anchor text. This method is called niche edit.
Method no. 4
A backlink belonging to another site becomes your backlink. If you convince them that your content is more beneficial for their visitors than the one they clicked on before, they will change the URL to your page and even allow you to modify the anchor text if they really like you.
It is necessary to add that each site has its own policy of granting backlinks, so everything will depend on your consideration and compromise.
What is quality link building?
A continuous process of acquiring backlinks from highly authoritative and thematically similar websites with the highest possible traffic with the aim of constantly convincing Google (and other search engines) that you are an authoritative enough website to occupy the first position in the SERP for as many relevant keywords as possible that stem from your content.
In other words, the link building which we do. Still hesitating?
Why is link building the most important part of successful SEO?
Google itself admits that PageRank is the top factor that influences the overall SEO of a website and the resulting positions in the SERPs.
Moreover, it remains a time-tested activity which when done well (e.g. using the procedure we describe in this article) produces for anyone verifiable improvement of positions in the SERPs for all keywords on which the link building focused.
Improved rankings will of course correlate with an increase in organic traffic.
In addition, quality link building will increase the total number of keywords for which Google will rank you.
If you are wondering why quality link building is the top factor in your SEO success, the answer is quite simple.
This is because link building does not depend on you but on a third party and convincing a third party to give you a backlink, especially if it is a high-authority site, requires some effort, time and especially merit.
Let me emphasise once again that continuous, quality link building is the basis of the competitive struggle for the top positions in the SERPs.
In order to make link building as effective and enduring as possible, it must react promptly to any changes in the link building of competing websites.
Therefore, entrust quality link building to us and save a lot of time, effort and money.
To summarise, quality link building performs five functions for you in the SERPs:
Increases the number of impressions
Increases the number of ranked keywords stemming from your content
Increases organic traffic both from the SERPs and from clicks on backlinks.
How to outrank some other website for a specific keyword?
Using quality and intensive link building.
Of course, we assume that you have already created quality and competitive content for this keyword.
If not, our quality content writing services are immediately available to you.
For the greatest and fastest effects of link building, we analyse your website before its launch and recommend changes in the actual structure, merging or splitting of content or 301 redirects.
We will find out from Google (SERP) what position you are currently in for the keyword.
In the second step, we use external SEO tools to make an overall analysis of the backlinks of the page we wish to outrank.
Based on this analysis, we will know its Page Authority (PA), Domain Authority (DA), the number, type and quality of backlinks and the frequency of their link building.
If it is not the first position, we will also analyse the backlinks of the pages above it for a more thorough analysis of the position.
We will compare this data with your site's backlink analysis to know our starting position.
The output of this data reveals information about the number, type and quality of backlinks needed to outrank the website.
Of course, the fact remains that our link building will be even more intensive and of even higher quality than the competitor's site (otherwise we would not outrank them).
During link building, we regularly monitor the relevant activities in the SERPs and also the link building of the competitor's site.
The time it takes to outrank a competitor depends mainly on the speed of getting a high number of quality backlinks from more authoritative websites than the competitor's website has.
Thanks to the network of relationships we've built, we'll get you quality backlinks in a matter of hours.
If we have already reached the position you wanted to get to, it is necessary to constantly strengthen it with quality link building.
Our quality link building will keep your competitors from outranking you.
How much do you save when you invest in link building rather than in PPC ads?
You will save not only a lot of money, but you will also avoid unnecessary disappointment from PPC advertising when the results do not turn out as you had expected.
There are countless credible statistics that clearly show that people click on PPC ads less often than the natural SERPs result.
Even worse, if people notice a PPC ad it can be a subconscious warning that you are trying to force or sell them something and this will be reflected in a lower conversion rate.
And if that wasn’t bad enough, such unhealthy traffic wastes your budget for a given campaign, because we know you'll pay for the click anyway.
In the following examples we will show you how much you can save with our quality link building:
Assume that you are selling a service worth $100, further assume that the CTR of PPC ads for all keywords will be 5%, the internal conversion rate 2.5%, and the investment in link building $500,000.
Keyword, competition, avg. monthly searches, and avg. CPC are data directly from Google. Google CTR is based on trusted external statistics.
Example no. 1
Keyword: online course
Avg. monthly searches: 100k–1M
Avg. CPC: $1.97
PPC cost: $9,850–$98,500
Attracted clients: 125–1,250
Profit (PPC): $12,500–$125,000
After link building:
1st position (Google CTR 28%)
Organic traffic: 28,000–280,000
Organic clients: 700–7,000
Return on investment already in the 1st month, at the latest in the 8th month. The maximum profit in the first month can be up to $200,000. Next comes only free traffic, generating profits of up to $70,000–$700,000 per month.
2nd position (Google CTR 15.7%)
Organic traffic: 15,700–157,000
Organic clients: 392–3,925
Return on investment already in the 2nd month, at the latest in the 13th month. Next comes only free traffic, generating profits of up to $39,200–$392,500 per month.
3rd position (Google CTR 11%)
Organic traffic: 11,000–111,000
Organic clients: 275–2,750
Return on investment already in the 2nd month, at the latest in the 19th month. Next comes only free traffic, generating profits of up to $27,500–$277,500 per month.
4th position (Google CTR 8%)
Organic traffic: 8,000–80,000
Organic clients: 200–2,000
Return on investment already in the 3rd month, at the latest in the 25th month. Next comes only free traffic, generating profits of up to $20,000–$200,000 per month.
Guaranteed return on investment in the 1st month, even with a minimum profit of $200,000. The maximum profit in the first month can be up to $6,500,000. Next comes only free traffic, generating profits of up to $700,000–$7,000,000 per month.
2nd position (Google CTR 15.7%)
Organic traffic: 157,000–1,570,000
Organic clients: 3,925–39,250
Return on investment already in the 1st month, at the latest in the 2nd month. The maximum profit in the first month can be up to $3,425,000. Next comes only free traffic, generating profits of up to $392,500–$3,925,000 per month.
3rd position (Google CTR 11%)
Organic traffic: 110,000–1,110,000
Organic clients: 2,750–27,750
Return on investment already in the 1st month, at the latest in the 2nd month. The maximum profit in the first month can be up to $2,275,000. Next comes only free traffic, generating profits of up to $275,000–$2,775,000 per month.
4th position (Google CTR 8%)
Organic traffic: 80,000–800,000
Organic clients: 2,000–20,000
Return on investment already in the 1st month, at the latest in the 3rd month. The maximum profit in the first month can be up to $1,500,000. Next comes only free traffic, generating profits of up to $200,000–$2,000,000 per month.
We can see that organic traffic even from the 4th position is still greater than from PPC advertising.
We also know that the internal conversion rate of organic visits is greater than that of advertising, so the profits are in reality even greater.
All these facts only testify in favour of quality link building.
Let us increase your profits with our quality link building. Let's start right now.
If you look at the numbers expressing the fast return on investment and especially the profits with free traffic, which is generated after the occupation of individual positions, quality link building is clearly the right choice for all who care about their business and want to continuously expand it.