Can I do SEO On My Own?

Can I do SEO On My Own?

Can you do SEO yourself? You may be surprised to know that this is a popular question that many people ask.

The great news is that you can do it yourself with enough dedication to research and plenty of practice.

Not all businesses need to pay SEO specialists hundreds of pounds to help them. It’s time to take matters into your own hands, and this guide is here to tell you everything you need to know.


If you want to increase your brand’s online visibility - and find out which SEO tools will work best for your business, this guide is for you.

Let’s dive into the world of SEO.

What Is SEO?


Search Engine Optimisation, otherwise known as SEO, is a process that aims to improve your website by increasing visibility and driving in more website traffic.

Good SEO will help boost your website up through search engine rankings helping more potential customers come across your brand.

For example, if someone types “chocolate muffins” into Google, they are most likely looking for a recipe. If you had a blog post about this on your website, you would want people to find it.

To achieve this, you need to rank higher in search engine results than others

Confused? SEO certainly can be confusing, but you can optimise your content and attract more website traffic with the right knowledge.

It is crucial that you understand that SEO requires a lot of time. Just because you start making changes today doesn't mean that you will see instant results. One of your main priorities will be content.

A search engine user is happy when they gain access to the content they are looking for. However, learning what type of content your target audience likes takes a lot of research. You may find that it takes copious amounts of copy until you get it right.

Some content ideas may fail, whilst other pieces may surprise you.

SEO aims to improve your brand awareness online.

Disclaimer: Please note that some of the links in this article are affiliate links that may provide us with a small commission at no cost to you. We are using a certain percentage of the income from the affiliate programs to constantly improve this blog and your experience.

Why is it important?

Website traffic

Having a fully functioning website is all well and good, but if no one can find it, you are wasting your time and efforts. This is why SEO is so important.

By increasing your brand visibility online, you can reach out to new customers and grow your business. You can gain the opportunity to provide your product/service to a global audience.

As well as increasing your brand visibility, it can also enhance the credibility of your brand. Search engines like Google will push your content through search engine rankings if they believe you are a trusted and credible source.

This clearly has a positive effect on the consumer as figures show that over 25% of people click the first search engine result. This emphasises just how much impact that number one spot can have.

How To Approach SEO?

SEO Checklist

SEO is a complex process, and if you are new to the game, you will want to take it step-by-step. Start by writing an SEO checklist. You can find plenty of examples online that you can take inspiration from.

Your checklist should include some of the following: feature relevant keywords, use relevant titles tags, feature substantial content and much more.

To help you understand how you can improve your SEO, it is also recommended that you conduct an audit of your own website. It will help you identify what you are doing right and areas that need improvement.

Different Areas Of SEO

On page vs Off page SEO

SEO is not subject to one area. There are a few that you should know about. To avoid overcomplicating the SEO process, it is best to start by familiarising yourself with on-page and off-page SEO basics.

On-Page SEO:

On-page SEO refers to the elements of your site that you can control. This area of SEO aims to optimise web pages for specific keywords. Doing this should help to improve search visibility whilst driving more traffic to your site. Take a look at some examples of on-page SEO below:

  • 1. High Quality Content
  • 2. Image optimisation and alt tags
  • 3. Title tags
  • 4. Headers and headlines
  • 5. Descriptive URLs
  • 6. Internal Linking
  • 7. Structured data

Keywords are hugely important when you are writing content for your website. It helps inform the search engine what your page is about.

You should try and use your chosen keywords naturally throughout your content. If you overuse them, you could fall victim to keyword stuffing.

Cramming your content full of these keywords will not push you higher up in the search engine ranking. Instead, most search engines will pick this up as spam, and you will be penalised.

Technical SEO:

Technical SEO looks for improving the technical aspects of a website.

Some examples of technical SEO:

  • 1. Mobile-Friendly Website
  • 2. Fast-Loading Website
  • 3. Secured Website
  • 4. Organized Site Structure

Off-page SEO:

Off-page SEO refers to the activities that you and your team do away from the website to help raise the rankings of your web page.

Take a look at some examples of off-page SEO activities below:

  • 1. Forums
  • 2. Commenting
  • 3. Brand mentions
  • 4. Social networking
  • 5. Influencer outreach
  • 6. White Hat Link Building

Once you’ve chosen your longtail keywords and started creating content, the next thing you will need to focus on is getting consumers to link to your content.

Links from other reputable sites can make your website look even more attractive to search engines. It can certainly give you a boost in the rankings.

Best Web hosting Services

Web Hosting

All SEO optimization would be pointless without a reliable and high-quality web hosting.

When we are talking about the reliable web hosting we have to mention server response time as well.

Server response time is a hugely important aspect of SEO.

It is the time that passes between a web client requesting a page in a browser and the server responding to that request.

If consumers want to explore your website but experience a slow server response time, they are likely to disengage with your site and click off, affecting your bounce rates.

Therefore, there is a need for high-quality web hosting. A web hosting service hosts websites for clients. It provides the necessary facilities to help them create and maintain a site, making it accessible on the World Wide Web.

High-quality web hosting can help you improve your server response time. There are plenty of web hosting services available that you can use. Some are free to use whilst others charge a fee.

Take a look at some of our top picks below.



Bluehost has become a popular name in the web hosting industry and is one of the largest in the world.

Bluehost has collectively hosted over 2 million domains. It is a reliable service and can also give you the best value for your money. Prices can start as little as £2.34 per month for the basic plan.

So, what does Bluehost have to offer? It’s a new website builder that integrates into WordPress, has an easy-to-use interface, and excellent customer service. What more could you ask for?

You can gain access to our in-depth review of Bluehost.

Try Bluehost >>



If you want a web hosting service that delivers exceptional server response times, Hostwinds could be the ideal fit for your business. The service guarantees 99.9999% uptime.

This measures the system’s reliability, and they offer reasonably priced packages that you can customise. The options for customisation are pretty good. They include different RAID configurations and several different operating systems.

There are many benefits associated with Hostwinds.

For example, they offer unlimited storage and bandwidth and nightly backups. There is also 24/7 customer support which can give you peace of mind if you run into any problems with your website.

You can contact Hostwinds for an immediate response at any point during the day/night and fix issues before they have a negative impact on your business.

Try Hostwinds >>



If you or your company has an eco-friendly ethos, then you are not alone. It has been reported that there are around 282 environmentally friendly companies in the UK.

As an eco-friendly company, you may think your web hosting options are limited. However, GreenGeeks take pride in being the world's number one green energy web hosting provider.

As well as designing their platform for maximum energy efficiency, they also invest renewable energy for every amperage it pulls from the grid. This makes your hosting both carbon-neutral and carbon-reducing.

There is one downside to GreenGeeks: its lack of choice. Expect to find the usual set of plans: VPS, shared products and application hosting but not much else.

However, if your company aims to go green this year, then it is certainly worth making the jump to GreenGeeks and trying it for yourself.

Try GreenGeeks >>



Like Hostwinds, HostGator is a web hosting service that boasts 99.9% uptime. It has been praised for its shared hosting services as the price is affordable and reliable.

The service offers three specific shared hosting plans: Hatchling, baby and business plan. Prices start as little as £3.25 per month.

Like most websites, HostGator gives users multiple options to build and launch a website. This is ideal if you don't have much web design experience as there are a range of different tools available that match a wide range of skills and technical know-how.

Creating an eye-catching website is a crucial part of your SEO journey. So, always bear your skillset in mind when choosing a web hosting service.

For example, if you have little knowledge of web design, you may benefit from selecting a site like HostGator, which offer a range of options rather than a more advanced service.

It will also help to research specific qualities that make a good company website to steer you in the right direction.

Try HostGator >>

Liquid Web

Liquid Web

Liquid Web provides high-quality hosting solutions for email, WordPress, VPS, dedicated and many other cloud products.

Since it was founded in 1997, Liquid Web has become a respected service in the web hosting community. The plans that they provide will often surpass your expectations. However, this does come at a cost.

If you are looking for a more cost-effective web hosting service, Liquid Web may not be for you. You will find the baseline prices are much higher than others out there.

Unlike other hosting services, Liquid Web does not provide customers with a free trial. So, if you want to try it out, you need to commit to it from day one.

For some companies, this could seem like a risk. However, if you are in an excellent financial position, you have less to lose. The reviews of this service certainly speak for themselves so, it is recommended that you do your research.

Try Liquid Web >>

More Web hosting Services

There are plenty more web hosting services where that came from. Take a look at them below.

The web hosting service you choose will play an integral part in your SEO strategy.

Best SEO Tools

There are so many SEO tools available, but why should we use them? They are there to help harvest increased traffic towards your website.

SEO tools can offer many great functions. For example, you can use them to identify both new and existing keywords that your competitors are ranking for.

You can then use this to your advantage and add them to your list of terms. SEO tools are there to be used, and they can certainly help you, but how do you know which ones to choose?

Below, we have discussed some of the popular SEO tools in more detail to help you better understand what they have to offer.

Choosing the right tools can save you hours of time that would usually be spent on tedious tasks like keyword research and data analysis. Some of the best SEO tools can generate accurate reports at the click of a button. Let’s dive in.



Once you start immersing yourself in the SEO community, you will soon find that SEMRush is a firm favourite amongst experts.

Not only does this clever marketing tool allow you to access your rankings, but you can also identify changes and new ranking opportunities.

SEMRush offers a long list of attractive features across various categories such as keyword research, link building, market analysis, rank tracking and much more.

SEMRush helps with your content marketing which is beneficial for your SEO strategy.

After all, content marketing is used to create and distribute content effectively. Not only does excellent content capture leads, but it also helps you hold onto your visitors and sell products.

SEMRush has tools to help you discover different keyword variations associated with a particular root word.

The benefit? It enables you to better understand how your audience searches online. You can choose from three plans: Pro, guru and business. Prices start at £88.78.



As briefly discussed, some SEO tools out there are a lot more complex than others. If you are not an expert in SEO, it can be pretty daunting. Luckily, there are plenty of tools that pride themselves on their ease of use, like Mangools.

Although it is not one of the biggest SEO tools out there, Mangools certainly can provide you with all the functions you need. There are five main features of this website.

You can find the right keywords, see SERP for any location, track your rankings, find powerful backlinks, and check your competitor's website authority.

Like many other SEO tools, Mangools has three plans that you can choose from - basic, premium and agency.

Prices can start at around £22 per month and go up to approximately £66 for the agency plan. One of the great things about Mangools is they offer a 10-day free trial. So, you don’t have to commit to paying for the tool straight away.

Try Mangools >>



If you hope not to spend too much money on SEO tools, then SpyFu could be an ideal fit for you.

Although it has a premium version with plenty of incredible features, you’ll tend to find most reviews praise SpyFu for free features the that it offers. SpyFu offers an impressive selection of keyword search and management tools.

Without even creating an account, you can type any domain name into the search bar, and you'll be able to see every place they’ve shown up on Google. As well as this, you can find every organic rank, ad variation and if the domain has brought Google ads.

There are currently three plans available with SpyFu, with the basic plan starting at around £24.47. Although SpyFu has some great reviews online, there is one downside is you are new to the SEO world.

This tool is slightly more complex than others out there. So, if you are a novice, you may struggle to get to grips with it.



Although there are a lot of different plans to get your head around when it comes to SEO tools, there are plenty out there that are free to use.

Take a look at The HOTH. The HOTH is an internet marketing service that aims to increase your website traffic through SEO. Creating an account is free, and you can gain access to more than 20 free SEO tools.

Their free tools include a backlink checker, headline generator and Google keyword planner.

You can work with the agency to improve your business’s online presence. This is ideal if you are an SEO newbie, as it can give you peace of mind to have help on hand if you need it.

Using HOTH’s SEO tools is straightforward, so you don’t have to worry about getting lost in any complexities. There are plenty more free SEO tools out there. All you have to do is conduct a quick online search to find them.



If you look for recommended SEO tools online, Ahrefs is one that you will often come across. When it comes to backlinks, rankings, social shares, and search volume, the data in Ahrefs have been described as really good.

The software suite comes equipped with plenty of tools to help you climb higher in search engine rankings. There are four different plans to choose from, but if you want the agency plan (the highest one), expect to pay the price.

This will cost you around £740 per month. Many SEO experts would say it is worth it as Ahrefs is a highly respected name in the SEO world.

More SEO Tools

We have barely scratched the surface of the many SEO tools available. There are many more out there, some are free whilst others come at a price.

Much like web hosting services, you should always do your research to help you find the best SEO tools to suit your skillset and business needs.

With the right SEO tools in place, you can start working your way up the search engine rankings and reach that all-important number one spot. Take a look at some more of the SEO tools available below.


SEO is a complex process and one that requires a lot of time to get right. You can do SEO on your own. Now, there are plenty of resources and SEO tools available that can help you increase the visibility of your website.

Research is essential to help you find the tools that suit your needs. Remember that it is highly unlikely that you will start to notice a change to your search ranking position overnight.

However, consistency is key. Once you have a clear SEO strategy in place, you can start to enjoy the many benefits that come with it.

Excellent SEO is achieved through the creation of great content. When creating content, always have your target audience in mind. Think about the type of content they are likely to share and want to see.

Try and offer something different from your competitors. Content comes in many different forms from videos, blogs and much more.

Don't be afraid to experiment and try something new. It will help you stand out amongst competitors and boost you up through those all-important rankings.

The web hosting provider you choose is crucial to success of your website. A high-quality web hosting keeps your website online and helps you avoid unnecessary downtime.

The Best web hosting providers:

Author Bio

Rafael W.

Head of the content. Rafael is an entrepreneur, investor, software developer, SEO specialist, natural problem solver and startup enthusiast.


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